Lead Generation: Nets (Inbound Marketing)

3 courses




“Nets” is a general term for all of your marketing leads and your one-to-many programs, such as Internet marketing, marketing events, webinars, white papers, and advertising.


Since these programs cast a wide “net”, this set of leads is about “quantity over quality”. For example, if 50% of word-of-mouth leads may turn into customers, then perhaps only 5% of marketing generated leads convert into customers. This means, that to gain a lot of customers from your “nets”, you’ll want a lot of them.

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