Outbound prospecting is a scalable way to grow lead generation, and it enables a very targeted approach to find ideal prospects at executive levels. In addition, a great outbound prospecting team creates a pool of future sales talent who know your company and products, and thus are ready to be successful in the next role.
Outbound prospecting works. The Cold Calling 2.0 process helped Salesforce.com add an extra $1 billion in recurring revenue, and Responsys not only tripled their sales, but grew their revenue 10 fold, going from $20 million to $200 million by building an effective Outbound prospecting team.
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